When developing the packaging design for the «Exfomare» cosmetic salt, a modern, light style in light colors was chosen. This choice is due to both the preferences of the target audience and the established canons in the design of cosmetic products. Gradient color transitions add expressiveness and integrity to the brand image, softening the severity and structure of text blocks with information. Large stylized numbers fit seamlessly into the packaging design and create a visual accent. They also carry a completely conscious semantic load: the designation of each of the compositions of natural ingredients that make up the salt and cause its cosmetic effect. The graphic of the numbers combines illustrative images of the plants that prevail in each salt. The general range of packaging and colors of each design element together create a pronounced differentiation between the products and help the buyer in choosing. The logo, developed in modern font graphics, and, combined with it, a laconic sign build the central axis of the composition, which is interrupted by an asymmetric insert in the lower half of the package. This creates the necessary dynamics inherent in the chosen modern style and designed for a young audience.