Design news: company rebranding in 2018
Creation of corporate identity


Con­trast, lines and font in cos­met­ic pack­aging design

Endor Tech­no­lo­gies is a bi­o­tech­no­logy com­pany that con­ducts med­ic­al re­search in the field of on­co­logy and der­ma­to­logy and man­u­fac­tures a col­lec­tion of skin care products. In line with the com­pany's new mar­ket strategy, Fase Stu­dio was com­mis­sioned to ad­apt the brand, pack­aging design and on­line store. The rebrand­ing should shift the fo­cus in po­s­i­tion­ing and cre­ate the im­pres­sion of a med­ic­al der­ma­to­lo­gic­al product ori­ented to­wards the in­ter­na­tion­al mar­ket.

Company rebrandingDevelopment of packaging designPackaging design

The main goal was to show­case the ad­vanced tech­no­logy of Endor Tech­no­lo­gies and thereby sep­ar­ate the brand from the beauty concept that many cos­met­ics are as­so­ci­ated with.

The solu­tion was to switch to a graph­ic­al lan­guage for phar­ma­ceut­ic­al products, or­gan­iz­ing a three-line grid on which the en­tire pack­aging design is based. The main font chosen was "Novem­ber Std", a del­ic­ate typeface with an in­dus­tri­al char­ac­ter. Pic­to­grams-draw­ings were used to in­dic­ate the form of product re­lease. Fi­nally, a range of col­ors has been defined with­in the brand to dif­fer­en­ti­ate the series, based on sub­dued grays and con­trast­ing blacks.

Company rebrandingRebrandingCompany rebranding

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