Anagrama studio designers have developed a brand for a local coffee producer, famous for its tradition of production and the search for perfect flavor combinations. The aim of the studio was to create a name and brand that complement the quality of the product and create added value in the eyes of consumers.
The name "Satchels" comes from the name of the classic English suitcase. The typographic design and layout are inspired by travel essentials such as train tickets and passports.
The graphic sign is an abstract stylization of the coffee filtration system and, with its expressive drawing, adds elegance to the brand, while the graceful font of the classic antique creates a holistic impression. The sign perfectly complements the branded merchandise: cups, coffee pots, boxes and bags. It also looks organic in the design of corporate printing.
The color palette is inspired by the facades of classic English coffee houses, using natural materials and discreet colors. Bright orange accents add animation to the overall color of the identity. The information on the packaging is presented in a clear, utilitarian style that contributes to its easy perception.
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