Development of catalog design for the company "CoffeeRista" was conducted taking into account the need to interest two different target audiences: buyers in retail stores and representatives of restaurant business. As a solution to the problem, the principle of providing information in the most accessible, visible and interesting form was chosen. Cropping photo images, as well as the contrast of a white sheet with a bright coral and classic coffee color creates an image of a modern company with a long tradition of quality.
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