Package

Tempez

Formulation of the problem

Development of packaging design

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The Tem­pez brand is a high-qual­ity grain and ground cof­fee from the most fam­ous plant­a­tions loc­ated in eco­lo­gic­ally clean corners of the plan­et. Care­ful se­lec­tion of beans and an ex­pert level of roast­ing can sur­prise any­one, even the most de­mand­ing cof­fee con­nois­seur. When de­vel­op­ing the pack­aging design, kraft pa­per was chosen to con­vey the feel­ing of a high-qual­ity or­gan­ic product. Vari­et­ies of cof­fee beans are dif­fer­en­ti­ated in design with bright and con­trast­ing col­ors. The design of the pack­aging it­self is made us­ing two col­ors, which con­trib­utes to con­vey­ing the feel­ing of crafts­man­ship and the ex­clus­iv­ity of small-cir­cu­la­tion pro­duc­tion. At the top of the pack­age there are stick­ers in­dic­at­ing which cof­fee (ground or grain) is in the pack. Fea­tur­ing a vari­ety of dec­or­at­ive pat­terns, these stick­ers add warmth and soul to the product im­age.

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