When developing the packaging of liquid soap and shower gels, the task was to create the most vivid and attractive image. It was necessary to solve the problem with the visibility of packaging on the lower shelves of shopping centers. The product is aimed at a wide audience: women aged 25 to 50 years, having an income level below the average. The created packaging design meets the task as much as possible: it is bright, has large areas of fairly large, eye-catching images collected in spectacular compositions. Pure color diagonal stripes help to focus on brand and information. The design has the potential for transformation, which allows you to create a series of three presented in the sale of aromas.