The development of packaging design for Ivan tea was carried out in a light style with soft pastel colors and a zone of atmospheric black and white photography, which conveys the naturalness and natural benefits of the drink. The upper zone is accented with a coat of arms with stylized images of the Koporskaya fortress and a fireweed flower, which speaks of following traditions. Hand-picking plants and careful product care at all stages of production are highlighted in the packaging design with handwritten script and light circular print. Each type of product has its own shade of color and an accented image of the plant with which willow tea is mixed - this helps the buyer to quickly make a choice in favor of the desired taste. The composition of the lower part of the package is quite modern and at the same time does not contradict the tradition of the product itself. It fully corresponds to the ideas of the target audience.