Ice cream branding work was carried out by our studio from scratch. First, based on the analysis of the market and the target audience, the brand platform was developed, and then the name and slogan were developed. The created naming, together with the brand platform, influenced the development of visual concepts for packaging design and the choice of the final design solution. The result is an image of an exquisite dessert with unusual and sophisticated flavor combinations, visually represented by stylish ice cream food compositions. In order to emphasize the image of the brand with its refinement and sophistication, a range of dark deep shades was chosen when developing the packaging design. The classic composition of the logo and text information is built around the central axis, which creates a feeling of noble restraint and elegance. An eye-catching calligraphic font made with a pointed pen was chosen to represent the flavors of the ice cream. The font solution of the logo with actual graphics of letters is intended to somewhat soften the feeling of some rigor, and the vigorous handwritten signature at the bottom of the text block is intended to confirm the exceptional quality of the product. The darkened ornament in the background adds a touch of dynamism and plays along with the logo graphics. A small hallmark, which indicates the use of organic ingredients in the production of ice cream, is solved in a peculiar ornamental style, which is in harmony with the overall visual image of the package.
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