Packaging Design - Brand Development | Inexpensive
Packaging design

Formulation of the problem

Packaging design

Project description

The design of package for chips under the brand «Chipaly» was developed with an emphasis on the transfer of the Italian atmosphere. Ingredients, traditional for Italian cuisine, give the product uniqueness, which is expressed in landscape photo-fragments of Italy and in a logo with a touch of retro. Packs stand out on the shelf thanks to a large area of clean and bright color, which slightly contrasts with the photo image of the taste and helps the buyer to easily choose the type of chips they like.

Product packaging designBrand development
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