"Capulus Spatium" is a brand of original coffee of excellent quality. Expert assessment in the selection of raw materials, attention to all the nuances of the cultivation, collection and storage of coffee, focus on the ecology of places of growth has become an unchanged creed of the manufacturer. A careful approach to the selection of varieties, creating noble flavor combinations, is designed for true connoisseurs. Natural textures that convey a sense of environmental friendliness and naturalness of the product formed the basis of the visual component of the brand. The packaging design is made in coffee dark brown. With the help of bright accents, different types of product are differentiated, and interspersing with silver surfaces adds sophistication. Selected coffee is produced in three types: grain, hammer and instant. Three associative images were chosen for their separation in the consumer's perception: coffee beans are represented by a surface made of pebble stones, ground coffee has a parallel with the sandy beach texture, a soluble type of coffee conveys an image of a water surface with light ripples.