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Formulation of the problem

Packaging Design


The redesign of the packaging of the solution for contact lenses maintains continuity due to the noble dark background and the preserved areas of the metallized surface. An active compositional center in the form of a sphere partially extending to the side creates the necessary contrast, and also acts as a differentiator together with the overall color of the package. Dynamic light spots in the background space, shifted composition and energetic character of the font create a design that attracts the attention of the buyer.

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