The packaging design for Brazilian coffee is designed to convey the richness of untouched nature, the atmosphere of coffee plantations surrounded by tropical forests with the mysterious, almost mystical life of their many inhabitants. The graphics around the print-styled logo create a rich decorative ambiance. The deep cool green color of the packaging background sets off the shimmering metallic color of the illustrations that differentiate the coffee blends. The classic central stable composition gathers all design elements into a single image. The contrast between the light graphics and the dark background helps the packaging stand out on the store shelf, attracting the customer and helping them make a choice in favor of a new coffee brand.
© All rights reserved. Graphic Design Studio Supremum Design.