The French branding agency Graphéine has developed an identity system for the educational organization APELS, which helps the inclusion of young people with little or no qualifications in the sport. This allows young talents to be recognized for their athletic and social skills, take their future into their own hands, and gain access to work. The branding agency was tasked with highlighting the role of APELS in supporting the employment of young athletes and creating a clear visual identity for projects under the auspices of the foundation.
The idea behind Graphéine was to create a sign that would signify the foundation's desire to accompany young people from sport to working life. Here the young man aspires to work in a company consisting in the logic of cyclical processes. The graphic line in the logo and corporate identity seems to start its race and it seems that it never stops, and is in constant motion, forming an endless sign that conveys this idea. The silhouette of the sign and the dot in it represent a person who seeks to adapt to professional requirements and find a way to conquer new goals. The essence of the logic of the visual image is to celebrate the achievements of a young person on his path to employment. It is both a starting point and an arrival point.
Since APELS was the initiator of the "School of Inclusion through Sport" project, Graphéine needed to create a unique signage that would immediately identify the foundation's projects. Color becomes a distinctive element for the identity of each of the projects created by APELS. Blue identifies the APELS parent organization itself. The bright red color represents sports, collective and stimulating projects. The color turquoise is assigned to the Training Center and reflects a more thoughtful, mature sports energy that is related to the idea of training.
In the logic of an escort and a unique journey, the visual universe allows the line from the sign to draw its own path. The point wanders, picks up speed, interacts with the text... It is a witness and spokesman for the actions carried out by APELS.
One of the goals of the visual identity was to find a visual way to express this feature of the path and adapt it to all kinds of uses (particularly in terms of format). In this way, the layout grid follows a simple principle: rectangles are joined together to accommodate the title, text, and image, allowing for easy layout across all media.
Read more on the website: