The Algorithm brand is an innovator in coffee production. The raw materials for the brand's products are grown in ecologically clean areas and have an exceptional taste. The company works with farmers who are passionate about their craft. It uses the latest knowledge and brewing technology to produce, roast and brew specialty coffees from all over the world, ensuring unmatched quality.
Algorithm approached the Freytag Anderson design studio with the task of developing a new packaging style for a range of mono coffee varieties with a single source of origin. By using typography to design the logo in a circular, enclosed shape, the studio's designers have made the brand visible on the shelf and inspiring consumer confidence with its rigorous graphic packaging design. When developing the design, the task was also to come up with such a system of elements in the packaging of products so that the Algorithm company could easily introduce new types of coffee into its range, depending on seasonal factors.
The designers were inspired by graphics from topographic maps of the area where coffee beans grow. The sinuous lines of the cards are figuratively associated with the linear graphics of the logo, which contributes to a coherent brand perception.
To meet the needs of Algorithm's manufacturing needs, two types of packaging were created: retail (12 oz) and bulk (5 lb). Customizable label templates were also created and calm colors were chosen to differentiate each type of coffee. The label provides information about soil type, height and harvest time.
To create a flexible range of products, it was decided to work with suppliers of packaging materials "Savor Brands". The studio has developed a corporate design with a characteristic pattern on the side panels of the bags, allowing you to print new labels as needed for each type of product. The labels are applied by wrapping around the edge of the package. The bags are printed in matt white or black and the labels are printed on metal foil to create a tactile contrast to the materials.
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