Design news: packaging and logo design
Package design


Us­ing to­po­graphy to cre­ate cof­fee pack­aging

The Al­gorithm brand is an in­nov­at­or in cof­fee pro­duc­tion. The raw ma­ter­i­als for the brand's products are grown in eco­lo­gic­ally clean areas and have an ex­cep­tion­al taste. The com­pany works with farm­ers who are pas­sion­ate about their craft. It uses the latest know­ledge and brew­ing tech­no­logy to pro­duce, roast and brew spe­cialty cof­fees from all over the world, en­sur­ing un­matched qual­ity.

Logo designProduct packaging designGraphic packaging design

Al­gorithm ap­proached the Freytag An­der­son design stu­dio with the task of de­vel­op­ing a new pack­aging style for a range of mono cof­fee vari­et­ies with a single source of ori­gin. By us­ing ty­po­graphy to design the logo in a cir­cu­lar, en­closed shape, the stu­dio's de­sign­ers have made the brand vis­ible on the shelf and in­spir­ing con­sumer con­fid­ence with its rig­or­ous graph­ic pack­aging design. When de­vel­op­ing the design, the task was also to come up with such a sys­tem of ele­ments in the pack­aging of products so that the Al­gorithm com­pany could eas­ily in­tro­duce new types of cof­fee in­to its range, de­pend­ing on sea­son­al factors.

The de­sign­ers were in­spired by graph­ics from to­po­graph­ic maps of the area where cof­fee beans grow. The sinu­ous lines of the cards are fig­ur­at­ively as­so­ci­ated with the lin­ear graph­ics of the logo, which con­trib­utes to a co­her­ent brand per­cep­tion.

Packaging and label designLogo design development

To meet the needs of Al­gorithm's man­u­fac­tur­ing needs, two types of pack­aging were cre­ated: re­tail (12 oz) and bulk (5 lb). Cus­tom­iz­able la­bel tem­plates were also cre­ated and calm col­ors were chosen to dif­fer­en­ti­ate each type of cof­fee. The la­bel provides in­form­a­tion about soil type, height and har­vest time.

To cre­ate a flex­ible range of products, it was de­cided to work with sup­pli­ers of pack­aging ma­ter­i­als "Sa­vor Brands". The stu­dio has de­veloped a cor­por­ate design with a char­ac­ter­ist­ic pat­tern on the side pan­els of the bags, al­low­ing you to print new la­bels as needed for each type of product. The la­bels are ap­plied by wrap­ping around the edge of the pack­age. The bags are prin­ted in matt white or black and the la­bels are prin­ted on met­al foil to cre­ate a tact­ile con­trast to the ma­ter­i­als.

Company logo designPackaging and label design

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