Embla is a wine bar located in central Melbourne. The creation of a comprehensive corporate identity was commissioned by the Australian studio A Friend of Mine. Taking into account the specifics of "Embla" and the expectations of visitors, the designers of the studio decided to create an identity based on a hand-drawn font, developed specifically for this occasion. The lettering was inspired by the vintage signs next to the bar. The work carried out allowed the Embla bar to win the annual Wine Bar of the Year award.
Using the corporate font, the designers of the studio created a signboard, menus, business cards, unobtrusively branded dishes, a website, a mobile application, and advertising posters containing key messages for potential visitors. The simplicity and democratic character of the font graphics, the texts written in a colloquial style, as well as the delicate green color chosen as the corporate color - all this helped to create an atmosphere that perfectly matches the concept of the Embla bar.
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