The National Library of the Argentine Republic is not only a bibliographic archive, but also the most significant library in the country. It was named after the founder, Mariano Moreno, a politician who participated in the May Revolution of 1810 in Argentina and served as secretary to the new government.
In 1962, three architects - Clorindo Testa, Francisco Bullrich and Alicia Cazzaniga - won a competition to design a new library building. The new pavilion, located on Via Aguero, has been an architectural dominant in the adjacent buildings since 1992 and is a significant asset in the country's cultural heritage.
Last year, the National Library announced a competition to create a new logo and corporate identity. Out of more than 750 proposals submitted for the competition, the project won by the design studio B. Estudio from Buenos Aires, which was selected by the jury and received the first prize, as well as the possibility of implementation.
A logo design that would successfully embody the National Library had to be based on a deep understanding of its relevance to Argentine culture. With this in mind, B. Estudio ”have built a graphic identity around three main ideas. The first idea is the history of the library, its features and differences from similar institutions. The second idea is the function of the library: organizing, storing and collecting information to help us understand the world around us. And the third idea is the objects around which the library revolves, that is, the books themselves.
Companion branded materials have been developed to complement the stationery, which work as useful companions for visitors in the library's daily activities.
The graphics system includes the design of exhibits and workshops hosted by the National Library, as well as the development of architectural graphics and signage for use in the library's headquarters building. The corporate identity is also reflected in the website design and mobile application.
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