A blank slate, priceless and completely innocent. It was chosen by the German design studio "Bruch" as the basis for the corporate identity of the company called "Weiβes Papier", which focuses on the strategy, concept and development of your business. As conceived by the designers, a blank slate serves as an allegory of the process of working on new ideas, thoughts and future goals of your company. This is very important for every new project. It's about ideas and strong concepts, and so this approach to identity design provides plenty of room and freedom for that.
The distinctive typeface, specific use of space and typography, and the final finishing of the image printing industry create a sense of seriousness and high quality in the work of the company.
A laconic conceptual approach can be traced in everything that shakes the company's identification: from business cards, letterheads, folders, web space and mobile applications, and ending with the approach to the selection and creation of photographic materials and texts.
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