Limonest is a city located in the heart of the Monts d'Or, north of Lyon. Expressive landscapes, an area divided into natural and agricultural lands, an economic center with 27,000 jobs make this city an attractive place to live.
The French designers from the Grapheine studio created a new visual image and carried out a set of works on territorial branding. The graphics of the logo are symbolic and represent, as it were, the topographic landscape of the area. Breaking the name into three parts, the designers focused on the three peaks surrounding the city. Also, such a solution to the logo shows how dynamically the territory of the city is developing and reveals additional potential for growth.
Laconicism and simplicity, layout at an angle of 45 degrees, straight dies and bright, expressive colors - all these decisions and principles of building an identity are dictated by the created logo. But, despite the apparent simplicity, such a system allows you to find an interesting embodiment for the design of any type of communication, remaining in the chosen style and forming a stable brand image for the audience.
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