For the corporate logo of the store of optical instruments, a sign was created, with its graphics resembling both the orbits of rotation of celestial bodies and optical lenses in a telescope. The developed logo design turned out to be expressive and capacious, with the effect of stopped movement. It is easy to remember and gives an idea of the store's product: telescopes for amateur observing the night sky. The corporate block, consisting of a sign, a font logo and a signature, has two layout options: vertical and horizontal, for optimal placement on all necessary advertising and image materials. The type logo is developed from letters of a laconic and modern style with the introduction of individualization into their drawing so that the logo and sign are perceived as a whole and uniform. The possibility of using a full-color and one-color version of the sign is also provided, which gives more opportunities in the manufacture of souvenir products with the store's logo.