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Our studio was faced with the task of creating a bold and modern label design for a new wine series. Wine#Abrau will be produced in bottles of a small format, it is convenient to take with them to a picnic or a beach. The audience of this drink is young and active, so the design combines bright, almost neon colors with a dark background and areas of shiny surfaces. The logo, separated by a bright accent in the form of a "#" sign, as well as the use of fonts with a dynamic character and the characteristic principle of label composition - all this makes the product relevant and popular among young people. Development of wine label design for active, modern people and youth.