When developing the design of the label for drinking water of the brand "Vitalita", the main task was to make a brand, in demand among the female target audience at the age from 25 to 35 years. The resulting label exquisitely combines the freshness of water from a natural source, the style and femininity to which the chosen audience strives. To separate three SKUs from each other, three different colors were selected, which blend well with the main color of the brand - red.
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