RU|EN
The label design for light filtered beer was developed in the spirit of rethinking the classic canons of beer brands. The brand name is as readable as possible and is the dominant in design. The balanced central composition of the beer label aligns all communication messages in one axis, highlighting a special place for the brewery's founding year and its image. Muted shades of red, blue and brown clearly breed sub-species in the line of flavors. Intrigue is created by contrasting combinations between interspersed with golden elements, light and dark areas in the design. The expressive shape of the slightly rounded rhombus, repeated in the cutting of the necklace, gives light dynamics and emphasizes the relevance of the created brand image.
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