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Label

Pompadour

Formulation of the problem

Label design


Un­der the brand "Pom­pa­dour" a white semi­sweet wine with a pro­nounced soft and at the same time rich taste is pro­duced, which is re­membered for wo­men and de­signed to per­son­i­fy the era of the Mar­quis de Pom­pa­dour. The design of the wine la­bel in­cludes a his­tor­ic Ro­coco or­na­ment that al­lows you to feel the spir­it and mores of the 18th cen­tury. Also dur­ing the de­vel­op­ment of the la­bel, mod­ern tech­niques were used such as a con­trast­ing com­bin­a­tion of col­ors, the ap­plic­a­tion of the ef­fect of su­per­im­pos­ing sev­er­al trans­lu­cent or­na­ments and the ver­tic­al ar­range­ment of the logo. Ob­tained in the course of de­vel­op­ment, the sym­bi­os­is of styles looks very fem­in­ine, play­ful and fest­ive.

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