When creating a brand for smoothies, the positioning was quite naturally based on the idea of naturalness and organic purity of the ingredients from which the product is made. Additional meanings invested in positioning: joy of life and enjoyment of taste, technological excellence inherent in the production of natural food and the memory of the traditions of making healthy drinks - made up a unique image of the Organico brand. All components of the brand were harmoniously reflected in the design of the label. Modernity and manufacturability are conveyed through an unusual vertical "chess" composition. The tradition of organic production is highlighted in the manufacturer's logo with its heraldic symbols. Large areas of photographic images of berries and fruits indicate the naturalness of the product. The energy and joy of life is expressed in the general color scheme and bright colors of the tinted plastic of the bottles themselves.