While developing the concept of sunflower oil label redesign, we tried to preserve as much as possible all the main elements of the brand and their compositional arrangement. The update touched the letters of the logo and gave them more modernity and plastic consistency with each other, which had a positive impact on the integrity of the brand's perception. The oval shell under the logo has acquired a more elegant and laconic outline, and the drop has a clear geometric appearance. A slogan area has been added above the logo, highlighting the movement that was originally conceived in the label design. The main information is highlighted with a more contrasting color zone. Nearby is a small area indicating the type of oil. A landscape with a field of sunflowers was added to the background, tinted in the main color inherent in each type of oil. The basic color coding, adopted earlier, has been retained for the convenience of buyers when navigating the brand's products.
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