In the design of the label of the limited edition of wine «More&More», the technique of contrast and harmony of opposites is used. It is about juxtaposing an old illustration with a modern background geometry and a laconic logo. The bright yellow and orange colors used in the design development stand out well against the dark background of the label surface and logically differentiate the grape variety from which the drink is created. The use of an elegant and strict calligraphic script made it possible to provide the buyer with the necessary emphasis on the variety of wine. However, the rest of the information was presented on the label using calmer fonts. All these techniques create the impression of the integrity of the design idea and accurately convey the image of the product to the target audience.