Label

More & More

Formulation of the problem

Label design

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In the design of the la­bel of the lim­ited edi­tion of wine «More&More», the tech­nique of con­trast and har­mony of op­pos­ites is used. It is about jux­ta­pos­ing an old il­lus­tra­tion with a mod­ern back­ground geo­metry and a lac­on­ic logo. The bright yel­low and or­ange col­ors used in the design de­vel­op­ment stand out well against the dark back­ground of the la­bel sur­face and lo­gic­ally dif­fer­en­ti­ate the grape vari­ety from which the drink is cre­ated. The use of an el­eg­ant and strict cal­li­graph­ic script made it pos­sible to provide the buy­er with the ne­ces­sary em­phas­is on the vari­ety of wine. However, the rest of the in­form­a­tion was presen­ted on the la­bel us­ing calmer fonts. All these tech­niques cre­ate the im­pres­sion of the in­teg­rity of the design idea and ac­cur­ately con­vey the im­age of the product to the tar­get audi­ence.

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