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The label design for the Michman beer, designed in monochrome, conveys a sense of rigor, asceticism and a peculiar romance of life on a schooner. The clear geometry of the central block, closed in the shape of a rhombus, sets the hierarchy in the information placed on the front side of the label. A contrasting background with a texture of ropes and chains expressively and not corny supports the brand's marine theme.