«Hanbury Woodend» is a brand of natural juices and nectars from England, in the production of which only organic fruits, vegetables and berries are used. A calm classical style was chosen for the label design of the line of natural nectars. The balanced central composition of the label, on the axis of which all design elements are lined up, gives the main place to the brand logo. The sign in the form of a heraldic figure is additionally involved in identifying the type of product, since it has the same basic color that is inherent in each of the nectar flavors. A small emphasis on the painting, made by embossing with gold foil, gives the product the necessary premium quality and emphasizes with what care and an expert approach to quality in general, juices and nectars are produced. In the background of the label, in the form of a background image, there are rather large engraving illustrations applied in a light tone of printing ink. This solution allows the illustration not to interfere with the reading of information located in the foreground of the design. Such a double approach to label organization, combined with bright colors and a laconic wave-like pattern on the bottom plate, gives the visual image of the brand the necessary proportion of contemporary modernity and contributes to the expansion of the target audience.
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