While developing the design of the label and necklace for the Goswell tonic, we tried to convey the exquisite expressiveness of taste and the possibility of countless combinations of it in the composition of various cocktails. Each type of tonic is presented with its own special color and unique geometric ornaments, giving the product the necessary modernity. At the same time, the adherence to tradition in the production of the drink is reflected in the graphics of the logo, reminiscent of the coat of arms with the letter “G”, but created from calligraphic strokes.