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Label

Goswell

Formulation of the problem

Water label


While de­vel­op­ing the design of the la­bel and neck­lace for the Gos­well ton­ic, we tried to con­vey the ex­quis­ite ex­press­ive­ness of taste and the pos­sib­il­ity of count­less com­bin­a­tions of it in the com­pos­i­tion of vari­ous cock­tails. Each type of ton­ic is presen­ted with its own spe­cial col­or and unique geo­met­ric or­na­ments, giv­ing the product the ne­ces­sary mod­ern­ity. At the same time, the ad­her­ence to tra­di­tion in the pro­duc­tion of the drink is re­flec­ted in the graph­ics of the logo, re­min­is­cent of the coat of arms with the let­ter “G”, but cre­ated from cal­li­graph­ic strokes.

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