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Formulation of the problem

Label design

The concept of label of canned food "Даровое" refers to Russian traditions and crafts, embodying the image of a delicious homemade meal. The design of labels for jam, jam, sauce and honey is filled with the warmth of the house, expressed in traditional ornament. Bright colors on a light background are designed to create a positive image and highlight each specific product in the lineup. For the differentiation of tastes, fragmentary photographs associated with the color range of the label are applied, which gives the package its integrity and attractiveness.

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