When creating the label design for Alsager gin, the classic style of the Victorian era was passed through the prism of modern trends. A maritime theme was chosen to reveal the image of the brand. The expressive font logo "Alsager" with its character and plasticity complements the originality of design solutions and becomes an important dominant in the composition. The dark turquoise color gives the impression of deep ocean, and the images of sea mollusk shells differ depending on the type of gin. The main task of differentiation in the assortment of the brand lies in the right color scheme, which allows the buyer to easily make a choice within the product line. Additional information about the drink is collected in the bottom zone of the label, and the background color is involved in differentiation for the convenience of the buyer and attracts attention on the shelf.