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Region del Sur is the coldest of Chile's wine-producing regions, where, thanks to the temperate climate closest to that of France, winemakers produce the most elegant and sophisticated wines. The main design theme chosen in the design of labels for the Algenib red wine lines refers to astronomy and the legend of the mythical winged horse Pegasus. The design of the label is created in an underlined classical style. A coat of arms was developed for him, combining vines and a shield depicting a constellation. The font logo was designed on the basis of an antiqua with the addition of expressive and dynamic external elements. The design also features bronze foil stamping, which pairs beautifully with the muted tones that differentiate the wines by the variety of grapes used in their production.