The development of the corporate identity for Vaikom began with the creation of a logo. It symbolizes the relationship between the information systems offered by the organization and the result of the coordinated work of all departments of client companies. The graphics and color solution of the logo became the starting point for creating the entire identity. The laconic forms of the arches-links that make up the brand name have received considerable freedom of placement and combined use on various media, from documentation to the design of meeting rooms. Style-forming elements can be rotated, scaled, cut off by the edge of the media format. Also, the arch-link can become a form for a photographic image or graphics. The asymmetry and dynamics of the built compositions within the medium conveys the image of an active, strong, intensively developing company, and creates a positive image in the minds of Vaikom customers and partners. Of the six colors, one prevailing (saturated yellow) was chosen, and additional to it (cold blue) to highlight textual information and headings. Thanks to the rules for applying the corporate identity, which do not constrain the development of the identity as a whole, and allow the free and effective use of graphic elements, the corporate identity of the Vaikom company will not become outdated and remain relevant for a long time.