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Formulation of the problem

Corporate identity development

The de­vel­op­ment of the cor­por­ate iden­tity for Vaikom began with the cre­ation of a logo. It sym­bol­izes the re­la­tion­ship between the in­form­a­tion sys­tems offered by the or­gan­iz­a­tion and the res­ult of the co­ordin­ated work of all de­part­ments of cli­ent com­pan­ies. The graph­ics and col­or solu­tion of the logo be­came the start­ing point for cre­at­ing the en­tire iden­tity. The lac­on­ic forms of the arches-links that make up the brand name have re­ceived con­sid­er­able free­dom of place­ment and com­bined use on vari­ous me­dia, from doc­u­ment­a­tion to the design of meet­ing rooms. Style-form­ing ele­ments can be ro­tated, scaled, cut off by the edge of the me­dia format. Also, the arch-link can be­come a form for a pho­to­graph­ic im­age or graph­ics. The asym­metry and dy­nam­ics of the built com­pos­i­tions with­in the me­di­um con­veys the im­age of an act­ive, strong, in­tens­ively de­vel­op­ing com­pany, and cre­ates a pos­it­ive im­age in the minds of Vaikom cus­tom­ers and part­ners. Of the six col­ors, one pre­vail­ing (sat­ur­ated yel­low) was chosen, and ad­di­tion­al to it (cold blue) to high­light tex­tu­al in­form­a­tion and head­ings. Thanks to the rules for ap­ply­ing the cor­por­ate iden­tity, which do not con­strain the de­vel­op­ment of the iden­tity as a whole, and al­low the free and ef­fect­ive use of graph­ic ele­ments, the cor­por­ate iden­tity of the Vaikom com­pany will not be­come out­dated and re­main rel­ev­ant for a long time.

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