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Identity

Tweed Story

Formulation of the problem

Corporate identity development


Development of corporate style for the studio included the design of the logo, company documentation, presentation packaging and labels, web design and exterior of the premises. The trademark was developed in two variations: laconic, for wide use in the design of corporate and promotional materials, and decorated, for use in image advertising and presentations. The brand unit has several layout options and can be applied to various media by printing and embossing with foil. The chosen color scheme includes a noble blue color, used as the main, as well as gold and gray colors, emphasizing the luxury of products created in the studio, as well as restraint, dignity and good taste inherent in the customers of the brand "Tweed Story".

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