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For the brand of women's leather accessories "Laverock" was developed a logo and corporate style. The plastic graphic of the sign in the form of a shield with the image of the silhouette of the bird conveys the image of the brand and the company's commitment to the traditions of tanning. A cool claret color along with accents of silver and black make the identity of the brand subtle and feminine. Laconism in the principles of design of printing, image advertising makes communication with the consumer clear and expressive.