Our design studio undertook to create a corporate identity for the furniture company "Bauflat". As conceived by the designers, it should be easily modifiable and associated with the style of the German design school Bauhaus. The developed logo, with its laconic rigor and rationality, is not devoid of expressive color accents. The corporate identity, the principle of which is based on various combinations of dividing planes by squares, is built around the created logo and has the maximum degree of freedom of application on various media, while remaining, at the same time, a recognizable brand identifier. The basis of the photo style used in the design of advertisements and image media is set by filtering images in a cold gray scale, which helps to achieve a strict and accurate image of a manufacturer of modern and elegant furniture. Quotes from famous designers and architects, applied within a given style, also work on the image of the brand, in a peculiar way associating its products with the best design examples.