News of design: development of the logo and corporate style of the library

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Corporate identity for the National Library of Argentina

09.06.2018

The National Library of the Argentine Republic is not only a bibliographic archive, but also the most significant library in the country. It was named in honor of the founder Mariano Moreno - a politician who participated in the "May Revolution" in 1810 in Argentina and served as secretary in the new government.

In 1962, three architects: Clorindo Testa, Francisco Bullrich and Alicia Cazzaniga won a competition for a new library project. The new pavilion, located on Aguero Street, since 1992, is an architectural dominant in the surrounding construction and is a significant asset in the country's cultural heritage.

Last year, the National Library announced a competition for the creation of a new logo and corporate identity. Of the more than 750 proposals submitted for the contest, won the project design studio "B. Estudio "from Buenos Aires, which was selected by the jury and received the first prize, as well as the possibility of implementation.

Logo and corporate identity Corporate Identity Design

The design of the logo, which would have successfully embodied the National Library, had to be based on a deep understanding of its significance in Argentine culture. Remembering this, specialists of B. Estudio have built a graphic identity around the three main ideas. The first idea is the history of the library, its features and differences from similar institutions. The second idea is the function of the library: organizing, storing and collecting information to help us understand the world around us. And the third idea is the objects around which the library rotates, that is, the books themselves.

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Related branded materials have been developed in addition to stationery that work as useful companions for visitors in the daily activities of the library.

Logo and corporate style development Brand identity

The graphic system includes the design of the expositions and seminars held by the National Library, as well as the development of architectural graphics and signage, which are used in the building of the library's headquarters. Also, corporate identity is reflected in the design of the site and mobile application.

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