Supremum Design: The terms and definitions in the field of design, article design

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Terms

Identity
Set of graphic forms and principles of design of visual communication, united by one idea, the main task - to select the company (brand), among many similar and create a recognizable image in the eyes of consumers. Creation of identity involves two stages: the first - the creation of graphic constants, the basic elements of communication and principles of their interaction, the second - the adaptation of the basic elements and principles of identity for various media groups. The list of items of corporate style (identity) is determined by taking into account the specifics of contact of the company (brand) with the consumer.
Brand
The term in marketing, symbolizing a new innovative product or service; popular, easily recognizable and legally protected symbols of any manufacturer or product. The brand created for the purpose of distinguishing of a product from the products of substitutes.
Brandbook
A document containing a series of instructions and recommendations on positioning of the company and its identity. Brandbook includes individual terms of the company's image in order to form positive reputation among customers and partners. The brandbook - a document that describes the basic algorithms of formation loyalty to customers in the process of building a brand.
Branding
The activities on the creation of long-term preference for the product based on the joint impact on the consumer of all elements a brand and branding of the company.
Brochure
The printed edition of a small volume from 4 to 48 pages. The brochure sheets are connected together by flashing, fastening with brackets, screw wire, etc. The brochure contains much more information than a leaflet or a booklet.
Guideline
A document that contains rules for the use of the logo and the main elements of the corporate style when developing advertising or image communications. The guide contains information about the company's colors and fonts; the proportions of the logoblock, its variations and minimum dimensions; rules for the use of the logo and style elements on various backgrounds, their co-scale and necessary indents; recommendations on layout, general stylistics, etc. The interface may be part of the brand book, or it may be an independent guide.
Graphic design
The direction of design focused on creation of the harmonious and effective visual environment. The graphic design includes design of symbols or signs, logos, services of the designers creating printing products, etc.
Design
Creative activity which purpose is determination of the formal qualities of industrial products. These qualities include also external lines of a product, but mainly those structural and functional interrelations which turn a product into a whole both from the point of view of the consumer, and from the point of view of the manufacturer.
Packaging design
The design process, and design of product packaging in accordance with the approved visual constants trademark brand. In a broad sense - an independent artistic discipline with its own laws, history, and canons.
Logo
Element of corporate identity (identity), which specifies the full or abbreviated name of the company or product. In a logo besides letters may be used additional graphic elements that are part of the inscription. Logo in conjunction with trademark, slogan or an explanatory inscription defines of firm block.
Naming
The complex of works connected with the creation of a unique, memorable name of the company, product, service or website. This service includes the development of several titles with a list of objective advantages and disadvantages of each. The main task of naming - to create the most vivid and memorable name which will be associated at clients with the company.
Industrial (object) design
Industrial design as an activity includes the elements of art, marketing, and technology. Industrial design covers a wide range of objects, from household goods to high-tech and science-intensive products. The objectives of industrial design are is prototyping, home appliances, industrial systems and their interfaces, ground transport and air transport (including cars, planes, trains), various equipment. A special place is the design of furniture and interior elements, crockery and cutlery, the development of forms and concepts which has deep historical prerequisites.
Rebranding
This is a set of actions to change the existing image of the brand, reorientation in positioning, adjusting brand values and ideology, changing the strategy. Rebranding is most often carried out in connection with a change in the structure of the company (for example, as a result of a merger), when changing activities, changing the target audience, due to significant changes in the competitive environment, if necessary, evade negative brand associations from consumers, if any.
Restyling
Measures to change the visual component of the brand. Restyling can be carried out within the framework of rebranding, or be an independent process for updating the logo, corporate identity or packaging. The scale of the changes can range from a small adjustment of the logo, to a global revision of the graphics, the color scheme and the main elements.
Typography
The art of text formatting when typing fonts. Using the rules of typography helps text to be easy to read, optimally structured and easy to understand. Typographical in the narrow sense - one of the directions of graphic design.
Trademark
The designation intended for an individualization of goods which allows to distinguish goods of one producers from others. Is subject to the state registration. Precautionary marking of the registered trademark — "R" or ®. One of forms of the trademark is the logo.
Manufacturer's mark
The unique graphic element that can be placed next to the name of the company or used separately also symbolizes the company. The mark may be formed in an abstract form, as well as a literal or symbolic illustration of the goods / services offered by the company. In addition to the logo the manufacturer's mark helps to strengthen identification of the company: it gives you the opportunity to provide additional information, add an emotional or semantic accent.
Corporate identity
Set of graphic forms and principles of design of visual communication, united by one idea, the main task - to select the company (brand) among his own kind and to create a recognizable image in the eyes of consumers. Development of corporate identity involves two stages: the first - the creation of graphic constants, the basic elements of communication and principles of their interaction, the second - the adaptation of the basic elements and principles of corporate identity for various media groups. The list of items of corporate identity is determined by taking into account the points of contact of the company (brand) with the consumer.
CMYK
The color model used in polygraphy. Reduction of "CMYK" is educated from names of primary colors: Cyan (blue), Magenta (purple), Yellow (yellow), Black (black). The letter "K", instead of expected "B", is the last letter in the name of black color. She is taken in order that there was no confusion with a Blue color from the RGB model. The majority of printers works with the color model "CMYK". The files intending for a conclusion in the press have to be transformed to this model.

Articles

Current trends in the design of logos

At present significantly increased the use of mobile devices while working in the Internet environment. This gives companies the ability to communicate with the consumer to high levels of interaction, helps to integrate marketing communications into the daily life of the people, while making less intrusive ways to achieve their marketing goals. This trend has a direct impact on the visual space of the Internet.

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