Label design: the design of modern packaging and labels


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Packing and label design


Vinea Novum

Formulation of the problem

Development of a label for wine


The label for red wine from California is created in a dynamic and modern manner. A simple font brand logo takes a significant place on the label. Thanks to the use of bright colors, the packaging of wine stands out on the shelf among competitors. Toned images of luck symbols attract the attention of the consumer, and figured cutting used in the design of the label divides it into two zones and emphasizes originality and modernity.

Development of packaging design Product packaging design

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