News of design: rebranding the company in 2018


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Contrast, line and font in the design of cosmetic packaging


"Endor Technologies" is a biotechnology company that conducts medical research in the field of oncology and dermatology, and produces a collection of cosmetic products for the skin. In accordance with the new market strategy of the company, the design studio "Fase Studio" was instructed to adapt the brand, package design and online store. Rebranding should shift the emphasis in positioning and create a sense of a medical dermatological product, oriented to the international market.

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The main goal was to show the advanced technology of the company "Endor Technologies" and thereby to separate the brand from the concept of beauty with which many cosmetics are associated.

The solution consisted in the transition to the graphic language of pharmaceutical products, the organization of a three-line grid, on which the entire package design is built. As the main font was chosen "November Std" - a delicate font with an industrial character. Pictograms-drawings were used to indicate the form of output of products. Finally, for the differentiation of series within the brand, a range of colors is defined, based on reserved gray tones and contrasting black.

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