News of design: elements of corporate style in 2018

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Branded font inspired by vintage signs

21.07.2018

Embla is a wine bar located in the central Melbourne area. The creation of a complex corporate identity was entrusted to the Australian studio "A Friend of Mine". Given the specificity of "Embla" and the expectations of visitors, the designers of the studio decided to create aytentic based on a hand-drawn font, designed specifically for this case. Inspiration for the graphics of letters served as vintage signs, located in the neighborhood of the bar. The work carried out allowed the "Embla" bar to win the annual "Wine Bar of the Year" award.

Elements of corporate identity Company font Creating a corporate identity Corporate Identity Design Identity

Using the corporate font, the designers of the studio created a signboard, a menu, business cards, unobtrusively branded dishes, a website, a mobile application, advertising posters containing key messages for potential visitors. The simplicity and democracy of the font graphics, the texts written in a colloquial style, and the delicate green color chosen as a branded one - all this helped create an atmosphere as perfect as possible for the concept of the Embla bar.

Font style Brand Identity Development of corporate style Creating a corporate identity Company font Corporate Identity Design Development of corporate style Identity Elements of corporate identity Read more on the website: afom.com.au
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