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The creation of the label of olive oil "Oilly" began with the need to focus the buyer's attention on the benefits and environmental friendliness of the product. In this regard, it was decided to develop a simple and expressive design. The paper texture and the picturesque silhouette of the olive branch play an important role in the label concept, which creates a feeling of naturalness. The muted colors used in the label for species separation are correlated with the natural colors of basil, rosemary and oregano, and the logo with olive instead of the traditional point looks original and attractive.